Stay your way | Airbnb India
Young India travellers are different. They’re the new, loud and proud champions of Indian originality.
They want to choose original experiences over box-ticking exercises.
To surround themselves with things as one-of-a-kind as they see themselves. A slightly wonky chair, handcrafted from a single Nagaland tree. Brocaded Ladakhi drapes lovingly added to over the years. A swim in a hewn-out pool, soundtracked to Kerala’s backwaters.
For a stay that can only ever be yours, and no one else’s.
Truly original. And never the same.
Airbnb. Stay your way.
Art Direction & Photography.
We put three of India's most interesting cultural insiders into the country's most original Airbnbs and just let them be themselves. The dinners, the pool hangs, the getting lost down side streets. Then built it out into a full-funnel campaign across OTT, social and display, from daydream scroll to booking confirmation.
Never the same trip twice. And that's rather the point.
Agency: AKQA
Art Direction: Darcy Keely & Paula Scott
Copywriter: Lisa Down
Strategist: Dhivia Pillai
Production Company: Finch
Director: Zia Mandviwalla
Edit: Arc
Sound: Sonar
Photographer: Sagar & Darcy Keely